It's the common sales paradox. It's a numbers game, right? If I see more people, I can't help but make more sales? Maybe. Maybe not. For some salespeople, seeing more prospects might actually lead to fewer sales.
You'd be hard-pressed to find a business that doesn't embrace the idea that "developing their people" is a key priority. We all know that people are our most important asset - heck, you can find posters on the wall of many companies that amplify that thought. We instinctively know that investing in the growth of our teams is a wise - and necessary - component of a successful company.
The bulk of your data collection efforts will be determined by your industry, customer base, sales and marketing goals, and so on. The more specialized your data, the more equipped you'll be to segment, target, and successfully market to your customers. Here are the top 6 data points your sales team needs to be collecting:
Connect relationships to your goals. Relational leaders look at their networks and connections and think about how those people fit with the projects or business goals they’re trying to accomplish.
Components and requirements for a front-end marketing and sales infrastructure.